Cross Aruba
Cross Aruba Tours is a premier adventure and sightseeing experience in Aruba, offering locally guided jeep excursions that reveal the island’s most breathtaking landscapes and hidden gems. The goal of the project was to elevate the brand’s digital presence with a modern, intuitive website that supports bookings, clearly showcases tour options, and reflects the spirit of exploration across Aruba’s rugged terrain.
Backstory
Prior to the redesign, the Cross Aruba Tours online presence lacked clarity in structure and ease of use for visitors seeking quick access to tour information and reservations. Important details on itineraries, pricing, and availability were scattered, and the site did not effectively communicate the breadth of guided tours and services offered. The brand needed a refreshed digital platform that would:
- Clearly present tour options and key destinations across Aruba.
- Simplify online booking and customer inquiries.
- Reflect the adventurous yet friendly personality of the Cross Aruba Tours experience.
- Improve performance and mobile responsiveness for on-the-go travelers.
Scope of Work
- Website Design
- Website Development
- User Experience Optimization
- Third-Party Booking Integration
- Mobile-First Performance Enhancements
The redesigned site highlights signature tours like the Full Island Tour, National Park Tour, and Wonders Tour, and gives potential guests a seamless way to explore everything Cross Aruba Tours offers.
The Old Website
The previous layout did not prioritize user goals clearly:
- Tour details and guide information were difficult to find.
- Booking actions were not prominent on key pages.
- Content did not visually capture the excitement of the off-road experiences.
- Not fully optimized for mobile devices and slower connections.
The redesign focused on clean layouts, clear conversion points, and visual storytelling through vibrant imagery of open-air jeep adventures.
Revenue Potential
Conversions
Engagement Time
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